Geographic indications (GI): linking history and tradition with competitive business / Indicações geográficas (GI): conectando história e tradição com negócios competitivos

Authors

  • Alcido Elenor Wander
  • Cintia Neves Godoi
  • Bento Alves da Costa Filho
  • Marcelo Ladvocat

DOI:

https://doi.org/10.34117/bjdv6n5-059

Keywords:

Collective trademarks, Intellectual Property, Typical Products, Trade.

Abstract

Geographic Indications (GI) represent a collective trademark created to protect producers and promote the trade of products that have become notorious due to its region of production. Therefore, the main objective of this paper is to provide an overview on the concepts of GI and provide the main relevant facts and figures of GI worldwide and in Brazil.As of July 2019, more than 130 thousand of GIs were registered at the World Intellectual Property Organization, mainly in Europe, Asia and the Americas. In Brazil, as an emerging economy, GI is becoming an increasingly important, both in terms of protecting Brazilian typical products as well as the GI from other countries trading with Brazil. Consumption trends towards originality, typical products, expressing certain quality attributes may further develop businesses in different parts of the world. Consumers with higher income may prefer certain quality attributes for the products and services they consume. In this context, GI represent a strong and sustainable strategy to provide those goods and services to those demanding consumers.

 

References

Anderson M, Solitander A &Ekman, P(2013) Cluster branding and marketing: a handbook on cluster brand management. Tendensor – ClusterBrands.

Anjos FSD, Aguilar Criado E & Caldas NV (2013) Indicações geográficas e desenvolvimento territorial: um diálogo entre a realidade europeia e brasileira. Dados, Revista de Ciências Sociais,v. 56, n. 1, p. 207-236.

Atkin T, Wilson D, Thach L &Olsen J (2017) Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy. Wine Economics and Policy,v. 6, n. 2, p. 155-164.

Azevedo AC, Silva WLC, Pereira CEC& Boaventura JMG (2019) Cluster branding: the case ofthe vale dos vinhedos. Gestão & Regionalidade,v. 35, n. 104, p. 61-81. doi: 10.13037/gr.vol35n104.4859.

Barjolle D, Quinones-Ruiz XF, Bagal M &Comoe H (2017) The Role of the State for Geographical Indications of Co?ee: Case Studies from Colombia and Kenya. World Development,v. 98, p. 105–119. doi: 10.1016/j.worlddev.2016.12.006.

Berg PO &Sevón G (2014) Food branding places – a sensory perspective. Place Branding and Public Diplomacy,v. 10, n. 4, p.289-304. doi:10.1057/pb.2014.29.

Bienabe E &Marie-Vivien D (2017) Institutionalizing Geographical Indications in Southern Countries: Lessons Learned from Basmati and Rooibos. World Development,v. 98, p. 58–67.doi: 10.1016/j.worlddev.2015.04.004.

Bonanno A, Sekine K &Feuer HN (2019) Geographical Indication and Global Agri-Food: Development and Democratization. London: Routledge. doi: 10.4324/9780429470905.

Boncinelli F, Casinia L, Continia C,Gerinia F &Scozzafava G (2016) The consumer loves typicality but prefers the international wine. Agriculture and Agricultural Science Procedia, v. 8, p. 236–242.doi: 10.1016/j.aaspro.2016.02.098.

Campelo A, Aitken R, Thyne M &Gnoth J (2014) Sense of Place: The Importance for Destination Branding. Journal of Travel Research, v. 53, n. 2, p. 154–166.doi: 10.1177/0047287513496474.

Cerdan CM, Bruch KL &Silva AL (Orgs.) (2010) Curso de propriedade intelectual & inovação no agronegócio: Módulo II, indicação geográfica. 2ª ed. Brasília: MAPA, Florianópolis: SEaD/UFSC/FAPEU.

Charters S (2010) Marketing terroir: a conceptual approach. Referred paper – 5th International Academy of Wine Business Research Conference, 10 Feb. Auckland (NZ).

Clifton N (2014) Towards a holistic understanding of county of origin effects? Branding of the region, branding from the region. Journal of Destination Marketing & Management,v. 3, n. 2, p. 122-132.doi: 10.1016/j.jdmm.2014.02.003.

Coneely R &Mahon M (2015) Protected geographical indications: institutional roles in food systems governance and rural development. Geoforum,v. 60, p. 14-21. doi: 10.1016/j.geoforum.2015.01.004.

Donner M, Horlings L, Fort F&Vellema S (2016) Place branding, embeddedness and endogenous rural development: Four European cases. Place Branding and Public Diplomacy,v. 13, n. 4, p. 273-292. doi: 10.1057/s41254-016-0049-z.

Donner M, Fort F &Vellema S (2017) From Geographical Indications to Collective Place Branding in France and Morocco. In: van Caenegem W &Cleary J (eds.) The Importance of Place: Geographical Indications as a Tool for Local and Regional Development. Ius Gentium: Comparative Perspectives on Law and Justice, v. 58. pp 173-196, Springer, Cham.

Fligstein N (2001) Social skill and the theory of fields. Sociological Theory, v. 19, n. 2, p. 105-125.

Gangjee DS (2017) Proving provenance? Geographical indications certification and its ambiguities. World Development, v. 98, p. 12-24.doi: 10.1016/j.worlddev.2015.04.009.

Govers R (2013) Why place branding is not about logos and slogans. Place Branding and Public Diplomacy, v. 9, n. 2, p. 71–75. doi: 10.1057/pb.2013.11.

INPI - Instituto Nacional de Propriedade Industrial [Brazilian Institute of Industrial Property]. (2019). Guia básico de indicação geográfica. Available at <http://www.inpi.gov.br/menu-servicos/indicacao-geografica>. Retrieved June 30, 2019.

Kaufmann HR &Durst S (2008) Developing inter-regional brands. EuroMed Journal of Business, v. 3, n. 1, p.38-62. doi: 10.1108/14502190810873812.

Kavaratzis M &Kalandides A (2015) Rethinking the place brand: The interactional formation of place brands and the role of participatory place branding.Environment and Planning A, v. 47, n. 6, p. 1368-1382.doi: 10.1177/0308518X15594918.

Lecocq S, Magnac T, Pichery M &Visser M (2004) The impact of information on wine auction prices: results of an experiment.Annales d'Économie et de Statistique, v. 77, p. 37-57. doi: 10.2307/20079115.

Park CW, Jaworski BJ &MacInnis DJ (1986) Strategic brand concept-image management. Journal of Marketing, v. 50, n. 4, p. 135-145. doi: 10.1177/002224298605000401.

Neilson J, Wright J&Aklimawati L (2018) Geographical indication and value capture in the Indonesian coffee sector. Journal of Rural Studies, v.59, p. 35-48. doi: 10.1016/j.jrurstud.2018.01.003.

Niederle PA (2009) Controvérsias sobre a noção de indicações geográficas enquanto instrumento de desenvolvimento territorial: a experiência do Vale dos Vinhedos em questão. Congresso da Sober, 47.

Rahmah M (2017) The protection of agricultural products under geographical indication: an alternative tool for agricultural development in Indonesia. Journal of Intellectual Property Rights, v. 22, p. 90-103.

Vandecandelaere E, Teyssier C, Barjolle D, Jeanneaux P, Fournier S &Beucherie O (2018) Strengthening sustainable food systems through geographical indications. FAO Investment Centre. Directions in Investment (FAO). Available at <http://www.fao.org/3/I8737EN/i8737en.pdf>. Retrieved June 30, 2019.

Viju C, Yeung MT &Kerr WA (2012) Geographical indications, barriers to market access and preferential trade agreements. CATPRN Commissioned Paper 2012-01.

Vlachvei A, Nottab O &Efterpia T (2012) Branding strategies in Greek wine firms. Procedia Economics and Finance, v. 1, p. 421–430.doi: 10.1016/S2212-5671(12)00048-2.

Verdonk NR, Wilkinson KL &Bruwer J (2015) Importance, use and awareness of South Australian geographical indications. Australian Journal of Grape and Wine Research, v. 21, n. 3, p.361–366. doi: 10.1111/ajgw.12145.

Wæraas A, Bjørnå H &Moldenæs T(2015) Place, Organization, Democracy: Three Strategies for Municipal Branding. Journal of Public Management Review,v. 17, n. 9, p. 1282-1304. doi: 10.1080/14719037.2014.906965.

Wilkinson J, Cerdan C &Dorigon C (2015) Geographical indications and “Origin” products in Brazil – the interplay of institutions and networks. World Development, v. 98, p. 82-92.doi: 10.1016/j.worlddev.2015.05.003.

WIPO (2017) Geographical indication: an introduction. World Intellectual Property Organization.

WIPO (2019a) Geographic indications. World Intellectual Property Organization.Available at <https://www.wipo.int/geo_indications/en/>. Retrieved June 30, 2019.

WIPO (2019b) WIPO IP Statistics Data Center. World Intellectual Property Organization. Available at <https://www3.wipo.int/ipstats/index.htm?tab=geographical>. Retrieved June 30, 2019.

WTO (2019) Geographic indications. World Trade Organization. Available at <https://www.wto.org/english/tratop_e/trips_e/gi_e.htm>. Retrieved June 30, 2019.

Published

2020-05-05

How to Cite

Wander, A. E., Godoi, C. N., Filho, B. A. da C., & Ladvocat, M. (2020). Geographic indications (GI): linking history and tradition with competitive business / Indicações geográficas (GI): conectando história e tradição com negócios competitivos. Brazilian Journal of Development, 6(5), 24601–24618. https://doi.org/10.34117/bjdv6n5-059

Issue

Section

Original Papers