Brazilian Foods and Territories Digital Platform: Conceptual Bases for Development / Plataforma Digital Alimentos e Territórios Brasileiros: Bases Conceituais para o Desenvolvimento

Authors

  • Édson Luis Bolfe Brazilian Journals Publicações de Periódicos, São José dos Pinhais, Paraná
  • João Flavio Veloso Silva
  • Denis Sautier
  • Daniel de Castro Victória
  • Carla do Nascimento Macario

DOI:

https://doi.org/10.34117/bjdv7n8-376

Keywords:

Digital innovation, Agriculture, Territory, Agrifood.

Abstract

There is limited and segmented access to information regarding the diversity of responsible and sustainable agrifood products in Brazil. There is a growing need to bridge the communication gap between farmers and consumers who wish to consume such differentiated products. This article aims to present the conceptual bases for the development of a Brazilian Digital Platform for Food and Territories involved bibliographic research methodology, analysis of international platforms and technical-scientific discussions between Brazilian and French research groups. The main result obtained was the modeling of the digital platform based on a multiscale view associated with the confluence of six conceptual aspects: Territories, Localized Food Systems, Brazilian Regional Foods, Adding Value, Consumer Empowerment, Technological and Knowledge Convergence. The results contribute to the physical development of the Platform, with literature and insights on digital innovations in agrifood for researchers, developers, public and private managers, creating new development opportunities for Brazilian rural territories.

References

ABMRA. Associação Brasileira de Marketing Rural e Agronegócio. Hábitos do produtor rural. 2017. Available at: http://www.abmra.org.br/2016/index.php/pesquisa-abmra. Accessed in: 09 Jul. 2020.

ALAVION, S. J.; ALLAHYARI, M. S.; AL-RIMAWI, A. S.; SURUJLAL, J. adoption of agricultural e-marketing: application of the theory of planned behavior. Journal of International Food & Agribusiness Marketing, v. 29, n. 1, p. 1-15, 2016. https://doi.org/10.1080/08974438.2016.1229242

ALMEIDA, L. F.; ZYLBERSZTAJN, D. Key success factors in the brazilian coffee agrichain: present and future challenges. International Journal Food System Dynamics, v. 8, n. 1, p. 45?53, 2017. https://doi.org/10.18461/ijfsd.v8i1.814

AMAYA, N.; ALWANG, J. Access to information and farmer’s market choice: the case of potato in highland Bolivia. Journal of Agriculture, Food Systems, and Community Development, v. 1, n. 4, p. 35-53, 2011. https://doi.org/10.5304/jafscd.2011.014.003

ASEAN GI. Database - 2020. Available at: http://asean-gidatabase.org/gidatabase/. Accessed in: 09 Nov. 2020.

BARCELLOS, M. D.; LIONELLO, R. L. Consumer market for functional foods in south. International Journal Food System Dynamics, v. 2, n. 2, p. 126?144, 2011. https://doi.org/10.18461/ijfsd.v2i2.223

BARHAM, E. Towards a theory of values-based labeling. Agriculture and Human Values, v. 19, n. 4, p. 349-360, 2002. https://doi.org/10.1023/A:1021152403919

BOCAL - BON ET LOCAL. Bocal - bon et local. 2020. Available at : https://bocal.montpellier3m.fr/points-de-vente. Accessed in: 09 Jul. 2020.

BOODY, G.; VONDRACEK, B.; ANDOW, D.; KRINKE, M.; WESTRA, J.; ZIMMERMAN, J.; WELLE, P. Multifunctional agriculture in the United States. BioScience, v. 55, n. 1, p. 27-38, 2005. https://doi.org/10.1641/0006-3568(2005)055[0027:MAITUS]2.0.CO;2

BOWEN, S. Embedding local places in global spaces: geographical indications as a territorial development strategy. Rural Sociological Society, v. 75, n. 2, p. 209-243, 2010. https://doi.org/10.1111/j.1549-0831.2009.00007.x

BOWEN, S.; MUTERSBAUGH, T. Local or localized? Agriculture Human Values, v. 31, n. 2, p. 201-213, 2014. https://doi.org/10.1007/s10460-013-9461-7

BRAZIL FOOD TRENDS. Brasil Food Trends. 2020. Available at http://www.brasilfoodtrends.com.br. Accessed 05 Nov. 2020.

BRAZIL. Ministério da Agricultura Pecuária e Abastecimento. Projeções do agronegócio - 2019/20 a 2019/20. 2020. Available in: http://www.agricultura.gov.br. Accessed 18 Dec. 2020.

BRAZIL. Ministério da Saúde. Alimentos regionais brasileiros. 2015. Available in: http://189.28.128.100/dab/docs/portaldab/publicacoes/livro_alimentos_regionais_brasileiros.pdf. Accessed 18 Jul. 2019.

BRAZIL. Ministério do Meio Ambiente. Biodiversidade brasileira. 2018b Available in: http://www.mma.gov.br/biodiversidade/biodiversidade-brasileira. Accessed 18 Jul. 2019.

BRAZIL. Ministério do Turismo. Calendário Nacional de Eventos. 2018a. Available in: http://www.turismo.gov.br/agenda-eventos/views/calendario.php. Accessed 11 Jul. 2019.

CAPITAL DISTRICT. The regional market. 2020. Available in: https://www.capitaldistrictregionalmarket.com/. Accessed 29 Dec. 2020.

CASTELLANI, S. Life of a B2B software marketer. 2016. Available in: http://stephane-castellani.com/everything-you-need-to-know-about-digital-platforms. Accessed 11 Jul 2019. Accessed 14 Aug. 2020.

CERDAN, C.; BOUCHER, F.; SAUTIER, D.; FOURNIER S. Les systemes agroalimentaires localisés. In: CARON, P. et al. (coord). Des territoires vivants pour transformer le monde. Paris: Éditions Quæ, 2017.

CIRAD. La Recherche Agronomique pour le Développement. Systèmes agroalimentaires localisés: organisations, innovations et développement local. Montpellier: Cirad, 1996.

CONAB. Companhia Nacional de Abastecimento. Safras Grãos: Série Histórica. 2018. Available in: https://portaldeinformacoes.conab.gov.br. Accessed 11 Aug. 2019.

DONEGÁ, M.; PEREIRA, C.; SILVA, S.; SOUZA, L.; SANTIAGO, J.; AGUIAR, O.; CASCAES, S.; TRINDADE, L. Índice de rastreabilidade para produtos orgânico da agricultura familiar na Amazônia Brasileira. Brazilian Journal of Development, v. 6, n. 8, p. 57760-57779. 2020. https://doi.org/10.34117/bjdv6n8-256

EMBRAPA. Empresa Brasileira de Pesquisa Agropecuária. Visão: O Futuro da Agricultura Brasileira. 2018. Available in: https://www.embrapa.br/group/rede-agropensa. Accessed 30 Aug. 2019.

FOURNIER, S.; TOUZARD, J. M. La complexité des systèmes alimentaires: un atout pour la sécurité alimentaire? Vertigo - la revue électronique en sciences de l'environnement, v. 14, n. 1, p. 1-16. 2014. http://journals.openedition.org/vertigo/14840

GAZZOLA, P.; COLOMBO, G.; PEZZETTI, R.; NICOLESCU, L. Consumer Empowerment in the Digital Economy: Availing Sustainable Purchasing Decisions. Sustainability, v. 9, n. 5, p. 1-19, 2017. https://doi.org/10.3390/su9050693

GIOVANINI, A.; BITTENCOURT, P. F.; URIONA, M. Ecossistema de inovação em plataformas de aplicativos: um estudo exploratório do papel dos usuários. Revista Brasileira de Inovação, v. 19, p. e020005, 2020. https://doi.org/10.20396/rbi.v19i0.8655371

HAESBAERT, R. (2007). Território e Multiterritorialidade. Geographia, v. 9, n. 17, p. 1-49, 2007. https://doi.org/10.22409/GEOgraphia2007.v9i17.a13531

HEBINCK, P.; SERGIO, S.; J. PLOEG, D. V. The construction of new, nested markets and the role of rural development policies. London: Routledge. 2015.

INAO. Institut National de l'Origine et de la Qualité. Protection des signes et des dénominations. 2020. Available in: https://www.inao.gouv.fr/Espace-professionnel-et-outils/Rechercher-un-produit. Accessed 30 Aug. 2020.

INFOBASE. Indicador de Confiança Digital do Brasil. 2019. Available in: http://indicadorconfiancadigital.com.br. Accessed 14 Aug. 2019.

KIM, Y.; PETERSON, R. A. A Meta-analysis of on-line trust relationships in e-commerce. Journal of Interactive Marketing, v. 38, n. 1, p. 44-54, 2017. https://doi.org/10.1016/j.intmar.2017.01.001

LOCH, C.; REBOLLAR, P.; ROSENFELDT, Y.; WALKOSKI, M. Multifuncionalidade da paisagem como subsídio às políticas públicas para o desenvolvimento rural sustentável. Ciência Rural, v. 45, n. 1, p. 171-177, 2015. https://dx.doi.org/10.1590/0103-8478cr20131087

MAPA. Ministério da Agricultura, Pecuária e Abastecimento. Indicações Geográficas. 2020. Available in: http://www.agricultura.gov.br/assuntos/sustentabilidade/indicacao-geografica/mapa-interativo . Accessed 29 Dec. 2020.

MAZZUCCHELLI, A.; GURIOLI, M.; GRAZIANO, D.; QUACQUARELLI, B.; AOUINA-MEJRI, C. How to fight against food waste in the digital era: key factors for a successful food sharing platform. Journal of Business Research, v. 124, n. 1. p. 47-58. 2021. https://doi.org/10.1016/j.jbusres.2020.11.055

MEIRELLES, F. Pesquisa anual de administração e uso de TIC nas empresas. 2017. Available in: http://bibliotecadigital.fgv.br/dspace/handle/10438/19112. Accessed 14 Aug. 2019.

MOINE, A. Le territoire comme un système complexe. L’Espace géographique, v. 35, n. 2, p. 115-132, 2006. https://doi.org/10.3917/eg.352.0115

MORAES, J. L. A. DE. Agricultura Familiar, Sistemas Agroalimentares Localizados e as Dinâmicas de Desenvolvimento dos Territórios Rurais. Revista do Desenvolvimento Regional, v. 21, n. 3, p. 238-256, 2016. http://dx.doi.org/10.17058/redes.v21i3.7640

MUCHNIK, J. Las culturas alimentarias frente al desafío del “desarrollo sostenible. In: Coloquio en Celebración del Día Mundial del Medio Ambiente, 2014, México. Anais... México: CIIEMAD, 2014, p. 1-21.

MUCHNIK, J. ; REQUIER-DESJARDINS, D. ; SAUTIER, D. ; TOUZARD, J-M. Introduction aux SYAL. Economies et Sociétés, v. 29, n. 9, p. 1465-1484, 2007. http://www.ismea.org/ismea/ecoagri.29.html

OECD. Organisation for Economic Co-operation and Development. Multifunctionality: A Framework for Policy Analysis. Paris: OECD. 2001.

ORGANICS BRAZIL. The Brazilian National Council for Organic and Sustainable Production. 2016. Available in: https://organicsbrasil.org/en/about/. Accessed 10 Mar. 2020.

ORIGENS BRASIL. Garantia de negócios pela floresta em pé. 2020. Available in: http://origensbrasil.org.br. Accessed 29 Dec. 2020.

PACHOUD, C.; LABEYRIE, V.; POLGE, E. Collective action in Localized Agrifood Systems: Study of a serrano cheese producers’ association in Campos de Cima da Serra, Brazil. Journal of Rural Studies, v. 72, n. 12, p. 58-74, 2019. https://doi.org/10.1016/j.jrurstud.2019.10.003

PARIS INNOVATION REVIEW. Agriculture and food: the rise of digital platforms. 2016. Available in: http://parisinnovationreview.com/articles-en/agriculture-and-food-the-rise-of-digital-platforms. Accessed 29 Dec. 2020.

PORPINO, G. Como aproximar o produtor do consumidor. Agro DBO, v. 8, n. 1, p. 1-3, 2015. https://www.portaldbo.com.br/brasil-e-o-desperdicio-de-alimentos

RAISON, B.; JONES, J. Virtual Farmers Markets: A Reflective Essay on a Rural Ohio Project. Journal of Agriculture, Food Systems, and Community Development, v. 9, n. 4, p. 1-12, 2020. https://doi.org/10.5304/jafscd.2020.094.020

RAO, N. H. Electronic Commerce and Opportunities for Agribusiness in India. Outlook on Agriculture, v. 32, n. 1, p. 29-33, 2003. https://doi.org/10.5367/000000003101294235

RATZEL, F. Geografia do homem. São Paulo: Ática. 1990.

REGIONAL FOOD. Quiénes somos - qué nos mueve. 2020. Available in: https://www.regionalfood.cl/. Accessed 29 Dec. 2020.

REUVER, M. ; SØRENSEN, C. ; BASOLE, R. C. The Digital Platform: A Research Agenda. Journal of Information Technology, v. 33, n. 2, p. 124-135, 2018. https://doi.org/10.1057/s41265-016-0033-3

SANTOS, M. O dinheiro e o território. In: SANTOS, M. (Ed.) Território, territórios – ensaios sobre o ordenamento territorial. Rio de Janeiro: DP&A, 2006

SANZ-CAÑADA, J.; MUCHNIK, J. Geographies of Origin and Proximity: Approaches to Local Agro-Food Systems. Culture & History Digital Journal, n. 5, n. 1, p. 1-10, 2016. http://dx.doi.org/10.3989/chdj.2016.002

SAQUET, M. A. O território: diferentes interpretações na literatura italiana. In: SPOSITO, E.; M. SAQUET, E.; RIBAS, J. (Ed.), Território e desenvolvimento: diferentes abordagens. Francisco Beltrão: Unioeste, 2004.

SCHAHCZENSKI, J.; SCHAHCZENSKI, C. Blockchain and the Resurrection of Consumer Sovereignty in a Sustainable Food Economy. Journal of Agriculture, Food Systems, and Community Development, v. 9, n. 3, p. 79-84, 2020. https://doi.org/10.5304/jafscd.2020.093.028

SILVA, V. J.; BONACELLI, M. B. M.; PACHECO, C. A. O sistema tecnológico digital: inteligência artificial, computação em nuvem e Big Data. Revista Brasileira de Inovação, v. 19, p. e0200024, 2020. https://doi.org/10.20396/rbi.v19i0.8658756

SPENDRUP, S. AND FERNQVIST, F. Innovation in Agri-food Systems: A Systematic Mapping of the Literature. International Journal Food System Dynamics, v. 10, n. 5, p. 402-427, 2019. http://dx.doi.org/10.18461/ijfsd.v10i5.28 402

SUNDMAEKER, H. Accelerating System Development for the Food Chain: A Portfolio of over 30 Projects, Aiming at Impact and Growth. International Journal Food System Dynamics, v. 7, n. 4, p. 371-381, 2016. http://dx.doi.org/10.18461/ijfsd.v7i4.747 371

TECH CRUNCH. Smartphone. 2017. Available in: https://techcrunch.com/2017/05/04/report-smartphone-owners-are-using-9-apps-per-day-30-per-month. Accessed 05 Aug. 2019.

UNGC. United Nations Global Compact. Digital Agriculture. 2017. Available in: http://breakthrough.unglobalcompact.org/disruptive-technologies/digital-agriculture. Accessed 16 Nov. 2019.

ZOCOLO, G. J. Portfólio tecnologias agroindustriais para agregação de valor a produtos. 2017. Available in: https://www.embrapa.br/documents/10180/29113275/GUILHERME.pdf. Accessed 05 Aug. 2019.

Published

2021-08-16

How to Cite

Bolfe, Édson L., Silva, J. F. V., Sautier, D., Victória, D. de C., & Macario, C. do N. (2021). Brazilian Foods and Territories Digital Platform: Conceptual Bases for Development / Plataforma Digital Alimentos e Territórios Brasileiros: Bases Conceituais para o Desenvolvimento. Brazilian Journal of Development, 7(8), 81305–81328. https://doi.org/10.34117/bjdv7n8-376

Issue

Section

Original Papers