Estudo de bases teóricas para pesquisa sobre a definição e proteção jurídica do conhecimento em franquias/ Study of theoretical bases for research on the definition and legal protection of knowledge in franchising

Fernanda Carvalho Frustockl La Rosa, Silvio Bitencourt da Silva

Abstract


 Pesquisas no âmbito das relações interorganizacionais apontam para o conhecimento como o recurso organizacional mais importante e, as pesquisas em franquia , por outro lado, há pouco tempo tem procurado como a gestão do conhecimento pode conduzir a redes de franquia de sucesso. Parte dos estudos sobre o tema análise de contratos sob a ótica da Teoria da Agência (TA), da Teoria dos Custos de Transação (TCT), da Visao baseada na Indústria (VBInd), da Visão Baseada em Recursos (VBR) ou mesmo da Visão Baseada nas Instituições (VBI).A Visão Baseada em Conhecimento (VBC), uma consequência ou extensão da VBR, é destacada neste estudo como a base teórica mais adequada para pesquisar sobre a definição e proteção jurídica do conhecimento em franquias e, a partir de, da necessidade de investigação a da sua definição e proteção jurídica, pois somente será fator chave de sucesso aquele conhecimento capaz de gerar vantagem competitiva para a empresa franqueadora e seus franqueados,


Keywords


conhecimento, franquias, pesquisa, recursos, teoria.

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DOI: https://doi.org/10.34117/bjdv7n1-530

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